Atomos on June 25 highlighted filmmaker Simone Giuffra’s use of the Ninja monitor-recorder for fine-food filmmaking, saying the device’s exposure tools and ProRes RAW recording help him capture polished food and product imagery.
The vendor post centers on a workflow built around precise image control, with Atomos pointing to the challenges of shooting reflective surfaces, shallow depth of field and subtle textures in food and product scenes. The company said the appeal of the piece lies in the technical discipline behind making ingredients and products appear premium on camera, a requirement that also extends to other visually driven content, including travel, hospitality and live coverage.
Giuffra is presented in the article as a filmmaker focused on food and product imagery, with the Ninja used to monitor exposure and preserve image detail during capture. Atomos described the post as a case study of how compact monitor-recorders can support controlled shooting rather than a product review.
According to the post, the Ninja’s exposure aids, including waveform, false color and other monitoring tools, are used to keep highlights under control and shadows readable. Atomos said those functions are particularly useful in food work, where glossy sauces, metallic packaging and bright tabletop lighting can quickly clip highlights or flatten detail. The company said the tools also help reduce guesswork on set and make it easier to match shots across a sequence.
The post also highlights ProRes RAW recording as part of the workflow. Atomos said RAW capture preserves flexibility in postproduction when color, contrast and texture need adjustment, while retaining subtle detail in elements such as steam, sheen, labels and ingredients. The company framed the format as a choice for creators who want latitude in editing without slowing production on set.
Compact monitoring and recording gear has increasingly been used for small-studio and creator-led production, where broadcast-style image control is needed in a smaller footprint. Atomos said the same techniques used in food filmmaking can also apply to travel, tourism, live-event and city coverage, including its own live camera feeds such as Live Abbey Road Crossing Cam London and Live Street View Lyn's Laundry Davao City Philippines.
The company’s central point is that controlled capture shapes the final image as much as the camera or lighting setup. The post positions Giuffra’s workflow as an example of how exposure monitoring and RAW recording can support consistent results in food and product production.
The article appears in Atomos’ news section. A broader company news index is available on Volve Vision Newsroom at News.
