Atomos highlighted filmmaker Eric Shirk and his use of the Shinobi 7 RX in action sports production in a June 3 post titled "Monster-speed filmmaking," describing how he captures fast-moving content for Monster Energy across high-pressure locations and conditions.
Shirk is a filmmaker working in action sports, where the pace of shooting can shift quickly with athlete movement, changing light and unpredictable surroundings. Atomos said his work for Monster Energy requires speed, precision and the ability to adapt while filming in crowded, remote or physically demanding environments.
According to the post, Shirk's approach centers on capturing energy, motion and brand identity without missing critical moments. He pairs that with on-set monitoring that helps him judge focus, exposure and composition while working under pressure.
The Shinobi 7 RX is a constant in his kit, Atomos said, because its portability and visibility support field use in varied outdoor conditions. The company described the monitor as a practical tool for a traveling filmmaker who needs fast setup, durability and ease of use on location.
For production teams working in similarly mobile environments, Atomos linked the story to a broader shift toward faster, more agile field-based video capture. The company also carries a range of camera-related coverage in its cameras news section and live-production examples in live streams.
The post did not provide pricing or availability details for the Shinobi 7 RX. Atomos said more information is available on its website.
Monster Energy-branded action-sports production has increasingly relied on compact monitoring and capture tools that can keep pace with fast-moving field work, according to the company’s description of Shirk’s workflow.
